Description
Description:
Unlock the science behind why people say “yes” in negotiations. This course blends behavioral economics, cognitive bias studies, and influence frameworks to help you understand what drives human decisions. You’ll examine real-life cases and extract repeatable tactics rooted in proven psychology. Each module explores key principles like reciprocity, authority, scarcity, and social proof in high-stakes negotiation.
Format:
Video Lectures, Influence Model PDFs, Behavioral Cheat Sheets, Interactive Scenarios
Duration:
3 Weeks – 3 sessions/week (30–40 minutes)
What You’ll Learn:
How psychological triggers affect negotiation
Applying ethical influence techniques
Recognizing manipulation and counteracting it
How to frame offers based on perceived value
How to turn objections into emotional buying moments
Target Audience:
Marketers, sales teams, project leads, coaches, and legal professionals.
